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FabricSurat – Cloth & Textile Marketplace

Dynamic cloth & textile website for Surat's fabric market with WhatsApp ordering

2024Full Stack Developer & SEO Specialist
Tech Stack
Next.jsNode.jsMongoDBWhatsApp Business APICloudinaryGSTIN APIRazorpayTailwind CSS

Project Overview

FabricSurat is a dynamic digital storefront built for a Surat-based cloth and textile trader, targeting both wholesale buyers (other businesses) and retail customers searching for fabrics online. Surat is India's largest textile hub, and this platform is designed to capture the growing demand for online fabric sourcing. The product catalog is organized by fabric type (Saree, Suit Material, Lehenga Fabric, Dress Material, Running Fabric, Dupatta), material (Silk, Georgette, Chiffon, Cotton, Linen, Net), and occasion (Casual, Wedding, Party, Ethnic). Each product has multiple images, fabric specifications (GSM, width, composition), available colors, minimum order quantity (MOQ), and both wholesale and retail pricing. The pricing system differentiates between B2B and B2C customers — registered wholesale buyers see trade prices after verification, while retail customers see MRP. Sample requests allow buyers to request fabric swatches (with a small sample fee) before placing bulk orders. WhatsApp ordering is the primary checkout flow: clicking "Order via WhatsApp" opens a pre-filled message with product name, variant, and quantity, connecting the buyer directly with the sales team. For larger orders, the platform generates formal quotation PDFs. The admin panel manages the full product catalog — add/edit/delete products, update prices, manage stock availability, handle sample requests, and view inquiry analytics. The website is fully SEO-optimized targeting keywords like "wholesale fabric Surat", "saree material online Surat", and "cloth manufacturer Gujarat".

Challenges & Solutions

The dual pricing system (wholesale vs. retail) required a robust user verification flow for B2B buyers without creating friction for retail customers. We implemented a quick business verification form that checks GSTIN via the government's API, automatically unlocking wholesale pricing for verified businesses within minutes.

Outcome & Impact

Client started receiving online inquiries from buyers across India and internationally within 6 weeks of launch. WhatsApp inquiry volume increased 5x compared to their previous static website. Ranked on Google Page 1 for "wholesale saree fabric Surat" within 2 months.

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