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PropVista – Real Estate Platform

Dynamic property listing website with lead management & admin panel

2024Full Stack Developer & SEO Architect
Tech Stack
Next.jsNode.jsMongoDBCloudinaryTypeScriptTailwind CSSGoogle Maps APISchema.org JSON-LD

Project Overview

PropVista is a full-featured dynamic real estate platform built for a property dealer/agency. Every aspect of the site — properties, pricing, amenities, agent profiles, testimonials — is managed through the admin panel, making it completely self-sufficient without developer intervention. Property listings support rich content: multiple high-resolution images per property, 360° virtual tour embed support, detailed specifications (BHK, area, floor, facing direction, furnishing status), location map embed, nearby facilities (schools, hospitals, malls), RERA registration number, and EMI calculator. Each listing is individually SEO-optimized with unique meta titles, descriptions, and structured data (JSON-LD) for Google Rich Results. The advanced search and filter system lets buyers filter by property type (Apartment, Villa, Plot, Commercial), city/locality, price range, BHK configuration, ready-to-move vs. under-construction, and possession date. Search results are paginated and sortable by price, date, and popularity. The lead management system captures every inquiry with source tracking (which property page, which CTA button). Leads are automatically assigned to agents based on property location, and follow-up reminders are set. The admin dashboard shows a full lead funnel — New → Contacted → Site Visit Scheduled → Negotiation → Closed. Agent profiles, testimonials, blog/news section, and a neighborhood guide for each area improve organic search rankings and build buyer trust.

Challenges & Solutions

SEO for real estate requires hyper-local targeting — we generated unique dynamic pages for every locality, property type, and BHK combination (e.g., "2BHK Flats in Vesu Surat"), creating hundreds of targeted landing pages automatically from the database. The EMI calculator required integrating live interest rate data from an RBI API feed.

Outcome & Impact

Website ranked on Google Page 1 for 40+ local real estate keywords within 3 months. Monthly organic leads increased from 0 to 120+. Client closed 15 property deals directly attributable to online leads in the first quarter.

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